The Gay Agenda's "Planned, Psychological Attack" on Straight America

James R. Aist

".. .by conversion [toward public acceptance of homosexuality] we mean... conversion of the average American's emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media." "...our effect is achieved without reference to facts, logic, or proof." – Kirk & Madsen, After the Ball, 1989, page 153.


In an earlier article, I presented a partial list of action points of the "Gay Agenda" (Click HERE),
without going into much detail about any one of them. In the present article, I draw your attention to a couple of publications in the late 1980s that have provided a blueprint for the homosexual movement to the present day, a plan of action for a massive and unrelenting propaganda campaign to win over the hearts and minds of the heterosexual majority. The success of the homosexual movement depends absolutely on the successful execution of this plan, because the entire gay-lesbian population is only about 1.5% of the general population and could not possibly wield much power and influence by itself. If you have been paying any attention at all to what has been going on around you
regarding the issues of homosexuality, then you will recognize readily the relentless following of this plan by gay activists in America and elsewhere.

Why would I bother to put this information together and publish it? Because, I believe that straight Americans, and in particular, born-again Christians, need to be aware, not only that we are being manipulated, but also how we are being manipulated, by the homosexual movement. With this knowledge, we should be better able to 1) keep ourselves from being negatively influenced or
discouraged, and 2) stay the course in our opposition to the homosexual movement.

The Homosexual Propaganda Campaign

The primary source material for this article is found in two publications, both authored by two gay activists, Marshall Kirk and Hunter Madsen: 1) A 1987 article entitled "The Overhauling of Straight America" and published in Guide, a homosexual publication, in 1987 (for a synopsis with numerous direct quotes and a link to the article, click HERE); and, 2) a book, entitled "After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s", published in 1989 (for an extensive,
relevant excerpt from this book, click HERE). Keep in mind that the success of this homosexual propaganda campaign requires the eager cooperation of our overwhelmingly liberal media, in order to win over the heterosexual majority in America to their cause. The bulk of this information is presented here "in the authors' own words", via direct quotes, so as to discredit accusations of "right-wing, conservative, Christian bias" on my part.

This "planned, psychological attack" involves six distinct strategies that I think you will recognize as current events and which can be summarized as follows:

Desensitization: Talking about Gays and Gayness as Loudly and as Often as Possible

And I quote: "To desensitize the public is to help it view homosexuality with indifference instead of keen emotion. Desensitization aims at lowering the intensity of antigay emotional reactions to a level approximating sheer indifference. The way to benumb raw sensibilities about homosexuality is to have a lot of people talk a great deal about the subject in a neutral or supportive way. The masses should not be shocked and repelled by premature exposure to homosexual behavior itself. If gays can live alongside straights, visibly but as inoffensively as possible, they will arouse a low-grade alert only, which, though annoying to straights, will eventually diminish. Straights will be desensitized."

And I quote: "While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretation of Biblical teaching and exposing hatred and inconsistency. We can undermine the moral authority of homophobic churches by portraying them as antiquated and backwards, badly out of step with the times and with the latest findings of psychology."

Another popular strategy used to undermine the moral authority of Christian churches is to repeatedly point out the moral failings of denominations, churches and church leaders. Unfortunately, there are more than enough of such moral failings to keep the gay activists supplied with fresh ammunition.

Jamming: Creating an "Incompatible Emotional Response"

And I quote: "In Jamming, the target is shown a bigot being rejected by his crowd for his prejudice against gays. All normal people feel shame when they perceive that they are not thinking, feeling, or acting like one of the pack. The trick is to get the bigot into the position of feeling a conflicting twinge of shame, along with his reward, whenever his homohatred surfaces, so that his reward will be diluted or spoiled. Thus, propagandistic advertisement can depict homophobic and homohating bigots being criticized, hated, shunned. It can depict gays experiencing horrific suffering as the direct result of homohatred -- suffering of which even most bigots would be ashamed to be the cause. The attack,
therefore, is on self-image and on the pleasure in hating. Remember, a bigot seeks approval and liking from 'his crowd.' When he sees someone like himself being disapproved of and disliked by ordinary Joes, he will feel just what they feel – and transfer it to himself. This wrinkle effectively elicits shame and doubt, Jamming any pleasure he might normally feel. Our effect is achieved without reference to facts, logic, or proof."

Examples of "Jamming" would include: 1) the repeated use of name-calling, e.g., "bigot", "liar", "fundie", "bible-thumper" and "homophobe" to create a feeling of shame; and 2) the repeated use of potentially disturbing accusations, e.g., "you are part of an ever-dwindling minority", "more and more churches are supporting gay rights", "you're losing" and "all of the mental health and medical associations say that there is nothing wrong or bad about being gay", all of which are designed to make the opposition –- such as born-again Christians — feel isolated, marginalized and out of the mainstream of society; 3) derogatory references to God as "your mythical sky fairy" and to His Word as the "buy-bull"; and 4) this trail of vitriolic comments from a single, pro-gay commenter concerning just one article about homosexuality published recently on a Christian website, and I quote...

"You have no right to interfere with the secular political culture of this country."

"You can believe this nonsense all you like but do it behind closed doors and in the
privacy of your own homes and churches."

"I don't want to hear another word about your weird cultish beliefs in the streets
and public squares."

"All religious evangelism is assault."

"Americans do not share your views anymore."

"You are a reactionary post-modern convulsion."

Portray Gays as Victims, Not as Aggressive Challengers

And I quote: "Gays must be cast as victims in need of protection so that straights will be inclined by reflex to assume the role of protector. If gays are presented, instead, as a strong and prideful tribe promoting a rigidly nonconformist and deviant lifestyle, they are more likely to be seen as a public menace that justifies resistance and oppression. A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream's sense of threat, which lower its guard, and which enhance the plausibility of victimization. In practical terms, this means that sympathetic
figures of nice young people, old people, and attractive women would be featured."

And I quote: "The mainstream should be told that gays are victims of fate, in the sense that most never had a choice to accept or reject their sexual preference. The message must read: 'As far as gays can tell, they were born gay, just as you were born heterosexual or white or black or bright or
athletic. They never made a choice, and are not morally blameworthy. What they do isn't willfully contrary – it's only natural for them. This twist of fate could as easily have happened to you! Straight viewers must be able to identify with gays as victims. To this end, the persons featured in the public campaign should be decent and upright, appealing and admirable by straight standards, completely unexceptionable in appearance."

Witness here the bombardment of our visual media – TV, movies, comics, theater — with homosexual characters looking entirely normal and being fully approved and admired by heterosexual characters, and the continuing (bogus) claims that homosexuals are "born gay." And the gay lobby is not content just to have homosexuals represented proportionally on TV (click HERE). I did the math, and it turns out that they are already represented on TV shows at a rate that is nine times the percentage of homosexuals (1.5%) in the general population, and they are clamoring for more!

Give Heterosexual Protectors a Just Cause

And I quote: "Our campaign should not demand direct support for homosexual practices, but should instead take anti-discrimination as its theme. The right to free speech, freedom of beliefs, freedom of
association, due process and equal protection of laws–these should be the concerns brought to mind by our campaign. It is especially important for the gay movement to hitch its cause to accepted standards of law and justice because its straight supporters must have at hand a cogent reply to the moral arguments of its enemies. The homophobes clothe their emotional revulsion in the daunting
robes of religious dogma, so defenders of gay rights must be ready to counter dogma with principle."

Familiar examples would include couching "gay marriage" in terms of "civil rights", insisting on adoption "rights" for homosexual couples and demanding that openly gay boys and teens be welcomed into the Boy Scouts of America because "it's not their fault" that they like boys. All of these issues are being promoted in the name of "equality", and, unfortunately, mainstream America is buying into it.

Conversion: Make Gays Look Good to the Public

And I quote: "In order to offset the increasingly bad press that these times have brought to homosexual men and women, the campaign should paint gays as superior pillars of society: 'Did you know that this Great Man (or Woman) was ____?' Conversion aims at just this. We mean conversion of the average American's emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media. In Conversion, the bigot is repeatedly exposed in magazines, and on billboards and TV, to gays - explicitly labeled as such! – who are carefully
selected to look either like the bigot and his friends, or like any one of his other stereotypes of all-right guys– the kind of people he already likes and admires."

Witness here the eagerness of the liberal press to publicize the gayness of popular celebrities, whether they are music stars, movie stars, TV stars, sports stars, politicians, etc. This tactic is designed to create an internal conflict within the fan: "Do I dislike the celebrity because of his/her
homosexuality, or do I accept his/her homosexuality and continue to like the celebrity?" The average, uninformed or misinformed American is likely to choose the latter.

And I quote: "But it makes no difference that the ads are lies; not to us, because we're using them to ethically good effect. In Conversion, the target is shown his crowd actually associating with gays
in good fellowship. Once again, it's very difficult for the average person, who, by nature and training, almost invariably feels what he sees his fellows feeling, not to respond in this knee-jerk fashion to a sufficiently calculated advertisement."

I'm sure you have noticed the bombardment of our mainstream, liberal media –- TV, movies, magazines, newspapers, comics, theater, billboards and the internet — with homosexual characters looking entirely normal and being fully approved and admired by heterosexual characters and/or praised through rhetoric. Of course, nothing is said of the deviant and unnatural sexual practices, of the serious health dangers or of the immorality of practicing homosexuality.

Make the Anti-gay Victimizers Look Bad

And I quote: "At a later stage of the media campaign for gay rights it will be time to get tough with remaining opponents. To be blunt, they must be vilified. Our goal here is twofold. First, we seek to replace the mainstream's self-righteous pride about its homophobia with shame and guilt. Second, we
intend to make the antigays look so nasty that average Americans will want to dissociate themselves from such types. The public should be shown images of ranting homophobes whose secondary traits and beliefs disgust middle America. These images might include: the Ku Klux Klan demanding that gays be burned alive or castrated; bigoted southern ministers drooling with hysterical hatred to a degree that looks both comical and deranged; a tour of Nazi concentration camps where homosexuals were tortured and gassed."

Another common tactic used nowadays to vilify born-again Christians is to claim that the Bible approves of slavery, polygamy, incest, etc., in order to portray Christians as rank "cherry picking" hypocrites for selectively condemning the practice of homosexuality. Yet another common tactic is "jamming", as described above, where born-again Christians, in particular, are constantly subjected to name-calling, e.g., "bigot", "liar", "fundie", "bible-thumper" and "homophobe." And, of course, this strategy depends entirely upon the eager cooperation of our mainstream, liberal media – TV, movies, magazines, newspapers, comics, theater, billboards and the internet. And, as you will see below, even Christian websites are joining in.

The Use of Christian Websites to Attack Born-again Christians

I have personally investigated more than a dozen Christian websites that allow readers to comment on their feature articles, and most of them permit gay activists to freely use these very same "psychological attacks" – Jamming, Vilifying and Desensitization in particular -- via their Comments, against the born-again Christians who are among their readers and Commenters. These publications are free to filter comments any way they want to; the First Amendment does not prohibit them from doing so. Now, I don't know if the editors of these magazines are simply not aware that the homosexual movement is using them in this way – as a Trojan Horse, in effect — to attack born-again
Christians; or if, perhaps, they already know this but have their reasons to permit it anyway. But I do know this: everything is done for a reason, but not everything that is done has an excuse. And I do know that born-again Christians should be able to read Comments on Christian websites without being subjected to "planned psychological attacks" by gay activists.

The Antidotes

The Bible provides effective antidotes to help born-again Christians combat these psychological attacks. Jesus experienced similar psychological attacks and said: "Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of me. Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you." (Matthew 5:11-12); "If you belonged to the world, it would love you as its own. As it is, you do not belong to the world, but I have chosen you out of the world. That is why the world hates you." (John 15:19); and "I have given them your word and the world has hated them, for they are not of the world any more than I am of the world. My prayer is not that you take them out of the world but that you protect them from the evil one." (John 17:14-15). And Hebrews 12:2-3 reminds us that Jesus,
for the joy set before him, endured the cross, scorning its shame, and sat down at the right hand of the throne of God, and then instructs us to consider Him (Jesus) who endured such opposition from sinners, so that we will not grow weary and lose heart.


In the late 1980s, two homosexual activists, Marshall Kirk and Hunter Madsen, published an article and a book detailing a "planned, psychological attack" on the straight opponents of the homosexual movement, especially targeting their strongest opponents...born-again Christians. These publications
rapidly became the main sources of strategic planning employed by homosexual activists to win over the hearts and minds of the heterosexual majority to their cause. Without the support of the heterosexual majority, Kirk and Madsen knew that the homosexual movement would be doomed to failure, because homosexuals make up only about 1.5% of the general population. These strategies
involved a massive and ongoing propaganda campaign, fueled by the liberal media, that called for the following – all too familiar -- courses of action: talking positively about gays and gayness as loudly and as often as possible, while keeping silent about the repulsive details of homosexual sex; creating an "Incompatible Emotional Response" in their opponents (called "Jamming"), to make their opposition feel isolated, marginalized and out of the mainstream of society; portraying gays as victims, not as the
aggressive challengers that they are; giving heterosexual protectors a just cause by couching their issues in terms of "rights", "equality" and "justice"; making gays look good by parading positive images of them before the public, using the liberal media to get their message out; and making the anti-gay victimizers look bad by comparing them to the worst elements of society. To them, it makes no difference that they are using lies to achieve their ends; they feel justified in doing so because, in their
minds, they are "using the lies to create an ethically good effect." These strategies constitute a large and essential component of the overall "gay agenda." Even Christian websites allow themselves to be used by the homosexual movement to carry out these psychological attacks against born-again
Christians! Fortunately, the Bible has effective antidotes that born-again Christians can use to combat this insidious psychological assault.

(For more articles by Professor Aist on HOMOSEXUALITY, click HERE)